The Rise of Bleisure Travel in Greece: How to Attract Business + Leisure Guests

1. What is Bleisure Travel?

   • Mix of work + vacation, common in professionals aged 25–45.

   • Digital nomads staying for 2–6 weeks or more.

   
   

2. Why Greece is Ideal for Bleisure

   • Great weather, fast WiFi in urban hubs, co-working cafes, time zone advantage for EU/US.

   
   

3. How to Attract Bleisure Guests

   • High-speed internet & workstations

   • Long-stay discounts (weekly/monthly)

   • Collaboration with co-working hubs (e.g. Athens, Thessaloniki, Heraklion)

   • Business services: printing, calls, quiet zones

   
   

4. Marketing Strategies

   • Facebook Ads: Target by job title or interest (remote work)

   • Airbnb + Booking filters: "Dedicated Workspace"

   • SEO: “long stay hotel in Athens with WiFi”, “remote work Airbnb Greece”

     
     

     Future Trends

   • EU Digital Nomad Visas (Greece is included!)

   • Greek government incentives

Bleisure is not a fad—it’s the future. With the right amenities and messaging, your property can tap into this growing, profitable segment.