Top 5 Mistakes Greek Hospitality Businesses Make Online (And How to Fix Them)
- Michael Karaviotis
- Jul 2, 2025
- 1 min read
Top 5 Mistakes Greek Hospitality Businesses Make Online (And How to Fix Them)
Mistake #1: Outdated or Non-Mobile Website
85% of guests search via mobile; a non-responsive site = lost bookings.
Mistake #2: No SEO or Google Ranking Strategy
Missing metadata, no target keywords (“Santorini sunset villa” etc.)
Mistake #3: Poor Photos or No Virtual Tour
Low-quality images = fewer clicks and trust.
Mistake #4: Ignoring Online Reviews
Not responding = lost trust. Need proactive engagement.
Mistake #5: Relying Only on OTAs
Booking.com is useful—but should be a funnel, not the final stop.
✅ Fixes:
Redesign your website with SEO
Run basic Google Ads / Meta retargeting
Train staff to collect and respond to reviews
Build a branded direct booking experience
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